Aamaya by Priyanka is the London-based jewellery brand creating beautiful, edgy and whimsical pieces of adorable luxury. Since 2008, she has channelled her inherent wanderlust and passion for all things beautiful and spiritual into the brand. Inspired by her Indian heritage and global travels, her truly autobiographical collections fuse the vibrant colours of the East with a Western slant, resulting in edgy, whimsical and entirely unique pieces created from gold, silver and semi-precious stones.

 

She takes a holistic approach to the running of the business, combining her natural creativity, cool business head and a strong social conscience.