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CLIENT CASE STUDY

 

Ekat

STRATEGY

Launching the then-unknown label into the British market required swift implementation during the short festival-season window. Confident that the bright and exciting new product would make an impact wherever it went, we targeted top- level influencers at key events in tandem with focused news features, to communicate the brand story as cleanly and as widely as possible.

VISIBILITY

Rarely has a new brand made such a visual impact in such a short time. Ekat's brightly coloured printed catsuits were photographed at every major festival throughout the summer on the most influential celebrities and opinion formers in the fashion industry and beyond.

RESULT

Beyond features and news stories in over 50 magazines including Grazia, Sunday Times Style and Look Magazine, Ekat catsuits were picked up by industry leaders Selfridges and Topshop in the UK.

CASE STUDIES & TESTIMONIALS

 

TESTIMONIALS

CHARLOTTE SIMONE
5th House Client

 

"5th House has been my representatives for 4 years now. They believed in my idea from the very beginning and have helped me grow the business from the ground up. 


It is Sophia's creative drive, enthusiasm and genuine love of what she does that is key to our successful partnership." 

 

 

POLLY VERNON
Grazia Uk
 

“I love working with Sophia and her team at 5th House. She’s incredibly smart about knowing which products to sell to me, how and when. She truly understands the different requirements of different publications and journalists: she’s also incredibly good company over a breakfast (which is crucial). I always welcome and email from her, always know she has something good for me.”

 

 
PANDORA SYKES
Journalist & Fashion Blogger
 

“I always enjoy working with Sophia and 5th House as they are polite and friendly but also fun; their brands are truly representative of Sophia herself and the agency she has built. There is always something new or colourful to find in the showroom!’

 
 
SJ SPEECHLY
Vip Talent Director, Models 1
 

“I have worked with 5th House for a few years now, and they continue to offer continued support to our new upcoming talents and VIP’s, as well as dressing, gifting and engaging in a highly professional way with our most important VIP’s. The team’s experience shines through and means they can move quickly and creatively to action proactive opportunities. I look at the 5th House team like a professional family, they are as passionate and committed to their brand and clients.”

 

 

LAUREN MILLIGAN
Vogue UK
 
"I've worked closely with Sophia throughout my time at Vogue and she's one of only a handful of PRs who always pitches exactly what I want to write about. She always has the news hook or incredible stats that make me want to write about a label, precisely because she knows what makes her clients unique and interesting. Her enthusiasm is infectious and as a result, I've lost count of the number of stories we've worked on together."
 
 
SORAYA BAHKTIER
5th House Client
 
"I love working with 5th house PR, the team feels like a small family to me now. They get my style and vision and I enjoy collaborating on the brands they represent whether it's through blogging or on styling projects. From smaller niche designers to more established designers, 5th house focuses on brands who carry that little something special."

CHARLOTTE SIMONE

 

CLIENT CASE STUDY

 

Charlotte Simone

STRATEGY

On board since the very birth of the brand, we have had the great pleasure to change and revaluate our focus andstrategy for Charlotte Simone as the brand goes from strength to strength. From the first round of initial news stories andplacements to her place on the London Fashion Week schedule, our company has been agile in supporting Charlottethrough a period of unprecedented growth and change.

VISIBILITY

Along with all aspects of PR and events management, we were instrumental in creating a partnership that helped elevate and increase brand awareness. The Charlotte Simone x Kyle De’Volle collaboration was brokered by 5th House, and saw a fantastic return in coverage and celebrity placement - including Rita Ora modelling the capsule range. We have also helped launch new product categories including keyrings, wristbands and jackets.

RESULT

Within the first 18 months of our relationship, Charlotte Simone has graced the pages of Vogue, Grazia and Harper's Bazaar, among many others, generating enormous interest from press and buyers. The brand expanded to over 150 stockists - including Net-A- Porter, Matches, and Harvey Nichols - within the first year and a half and continues to grow with our support.

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KEY IMAGES & PRESS

CLIENT CASE STUDY

 

Yuzefi

STRATEGY

For the launch of this London-based leather bag label, we worked on key brand messaging foregrounding its craftsmanship and "made in London" label. We personally introduced it to a very focused group of influencers and celebrities for key product placement, as well as to key bloggers and editors including Lucy Williams, Sofie Valkiers, and Anna Vitiello of Harpers Bazaar. Due to the brand being in its infancy, we also provided support and advice on the development of the collection.

VISIBILITY

We achieved optimal press placements including Vogue, The Times and Sunday Times Style and secured celebrity and influencer placements creating buzz and brand awareness despite the brand being newly launched and as yet without a stockist.

RESULT

Yuzefi secured key stockists including Net-A-Porter and Browns as a result of the brand awareness campaign we initiated, and built a solid foundation on which to base the brand's next phase of growth.

KEY IMAGES & PRESS

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KEY IMAGES & PRESS

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YUZEFI

 

EKAT

 

CLIENT CASE STUDY

 

Rebecca Taylor

STRATEGY

Already an established name with a show on the New York Fashion Week schedule, Rebecca Taylor enlisted 5th House to increase brand recognition and sales in Europe. This called for a 360-degree approach with an emphasis on product placement and brand-building in the UK in particular.

VISIBILITY

Firstly we brokered a collaboration deal between the Rebecca Taylor team and British model and influencer Poppy Delevingne, which greatly improved domestic recognition. We then secured features on the team behind the Rebecca Taylor brand, including features in trade magazines such as Drapers, helping elevate the label and communicate its key messages. Close relationships with editors helped secure key product placement in Grazia's Fashion Chart, The Sunday Times Style Hot List, Metro's shopping pages, and You (Mail On Sunday) Magazine, which holds the title of the highest circulation of all supplements.

RESULT

Working closely with the in-house sales team, we secured coverage of key products in relevant short-lead titles in order to generate a measurable impact on sell-through. Overall sales growth and increased relevance in the UK was also a welcome result.

REBECCA TAYLOR

 
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CLIENT CASE STUDY

Sister Jane

STRATEGY

With the aim of defining the most recognisable signatures of the brand we worked to a hero strategy; focusing our PR attention on four key pieces per drop. These pieces were placed on key product placement pages, in high reach main fashion, online galleries and worn by VIPs and influencers. Social media follow-up from influencers wearing the brand is essential and we work tirelessly to ensure that partners post and tag Sister Jane, as well as creating beautiful social content to be used to support traditional marketing.

VISIBILITY

Celebrity placement has been key to securing strong features in top-tier publications for Sister Jane, all resulting in impressive sell-through of the placed product. We have worked closely with key press and social-media figures to ensure the brand is on radars for daywear and events alike.

RESULT

Working closely with on-brand ambassadors, we have helped mould a girl gang of VIPs who represent and epitomise the aesthetic. Building relationships that sees the same girls wearing the brand each month works in tandem with us approaching new targets for opportunities daily, always looking to further increase the reach.

KEY IMAGES & PRESS

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SISTER JANE