To kick off a year-long SpongeBob Gold international campaign, Nickelodeon & Viacom Consumer Products (NVCP) collaborated with six international designers on an innovative fashion collection – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewellery.

 

Inspired by Nickelodeon’s incurably optimistic and earnest sea sponge, SpongeBob SquarePants, the SpongeBob Gold collection features classic SpongeBob iconography embellished with a golden twist. Featuring 27 items, the collection includes exclusive designs from some of the biggest names in fashion, such as unisex sweatshirts by Peter Jensen, t-shirts by Bobby Abley, vintage embroidered pieces by Bad Denim, patchwork sneakers by Suecomma Bonnie, stand-out accessories by Salar and charm-adorned jewellery by Maria Francesca Pepe.